Velsipity

In a crowded ulcerative colitis (UC) market, the best way to stand out was showing what efficacy really felt like in patients’ day-to-day in a way that could see and feel. We delivered a full launch tied to the idea that Velsipity could calm the chaos of the pesky monster that is UC. In addition to the adorable CGI monster-featuring TV spot, we delivered Day 1 and full branded websites, brochure, CRM, OLV, and more, as well as an unbranded campaign on living a full life with UC.