HEM Sessions

People living with hemophilia have to face a lot of misconceptions—particularly about what they can’t do. This unbranded campaign was designed to showcase the wide, complex, daring range of life lived by these individuals via a set of seven tracks from a variety of music genres. Drawing from my music journalism background, I was able to help contribute to the naming and branding of the campaign, as well as the direction of the behind-the-scenes case study footage, connecting it to the lineage of prestigious album documentaries.